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Helps individual agents sell as many as

3 homes/week*

*National average: approx. 1 home/month

Powerful

agent retention tool

Consistent digital marketing presence

across 15 counties

Carpenter Realtors Inc. is a top LeadingRE-affiliated brokerage in Indiana that has been in business for more than 50 years. With 33 offices and more than 600 agents statewide, Carpenter is the go-to team in central and southern Indiana for buying and selling homes.

With such a long history in the industry, Carpenter Realtors has faced and overcome its fair share of challenges. Its early adoption of real estate technology has undoubtedly helped it not just survive but thrive in a time of increased competition, shrinking margins, and industry disruption.

Early tech adopters

Carpenter first started looking for new digital marketing solutions more than 15 years ago, when virtual tours were a novel and increasingly popular feature. Paradym by Constellation1 was the virtual tour innovator at the time, and it was common for individual agents to purchase their own virtual tour software. Carpenter realized the value of the technology right away and pioneered the idea of an enterprise account. Having virtual tours automatically built for every single listing allowed them to differentiate themselves among not just home buyers and sellers across central Indiana, but current and potential agents as well.

Today, Paradym is still the leading virtual tour application. With Paradym Virtual Tours, agents simply input all their normal listing information into MLS, upload high-quality listing photos, then sit back and let Paradym do the rest. The process is completely automated, adding an eye-catching tour that drives leads without any extra steps.

“The set-and-forget aspect of Paradym was really important to us, because without it, the vast majority of our agents wouldn’t use it.”

— David Caveness, President of Carpenter Realtors

“The set-and-forget aspect of Paradym was really important to us, because without it, the vast majority of our agents wouldn’t use it,” said David Caveness, President of Carpenter Realtors. “Our agents are busy, so taking menial tasks off their plate is a major value add of working with our brokerage.”

The rise of social

Virtual tours became an integral part of Carpenter’s marketing. As we all know, change is inevitable, and Carpenter’s needs have evolved these past 15 years. With the increasing popularity of social media and the number of platforms, Carpenter’s management team realized they had questions about a cohesive social media strategy, but they struggled to find the answers.

Thankfully, in the meantime, Paradym’s offerings continued to evolve to include Reach Social, a social publishing tool to help agents automatically stay active and post relevant content on social media.

“I made myself personally responsible for finding an automated social media solution for our agents, despite having almost no social media experience,” David went on. In an unrelated conversation with Paradym, he mentioned the problems he was having, and it just so happened that Paradym had developed the perfect product: Reach Social.

“The Paradym team outlined their Reach Social solution, and I knew it was for us. The value proposition was very compelling, and the price was right. I took it to our senior committee, and the rest is history!”

— David Caveness, President of Carpenter Realtors

“The Paradym team outlined their Reach Social solution, and I knew it was for us. The value proposition was very compelling, and the price was right. I took it to our senior committee, and the rest is history! I got to ride in on my white horse and solve the social media problem,” said David. Reach Social allows agents to completely automate their social media marketing across all social platforms, building on the set-and-forget model of virtual tours.

Advantages of automation

Carpenter’s agent service philosophy is to streamline as much as possible, to the point where today, marketing in general, and social media marketing in particular, are no longer even on their agents’ to-do lists: everything is automated. Agents can instead use their valuable time drumming up leads, finding listings, and closing sales, instead of writing Facebook posts.

“We have individual agents who sell $20 million plus per year, by themselves, in a market where the average listing price is $200,000. That means they’re closing a sale almost every two business days. Without tools like Reach Social, there’s no way that’d be possible.”

— David Caveness, President of Carpenter Realtors

“Thanks to Paradym, we are able to deliver major marketing value to our agents so they can sell more homes,” David continued. “We have individual agents who sell $20 million plus per year, by themselves, in a market where the average listing price is $200,000. That means they’re closing a sale almost every two business days. Without tools like Reach Social, there’s no way that’d be possible. By doing it for them consistently, we can make sure that all our agents have proper marketing support and that our brand is the same across the 15 central Indiana counties we serve.”

Marketing is complicated, expensive, and time-consuming. It’s no wonder, then, that many brokerages have their agents market their own listings. But not at Carpenter. “We didn’t work that way 15 years ago, and we don’t work that way now,” David went on. “Our brokerage has a unique business model in that we run all of the marketing—print, television, digital, social, everything—for every listing through our marketing department. This, coupled with our other agent support, means we have excellent agent retention. They’re hooked on Carpenter, and as our internal customers, we want to keep them happy, so they stick with us.”

A lasting partnership

“We like change, but we don’t like changing vendors. We look for long-term relationships with companies that can change and grow with us, and we have that with our Paradym partner.”

— David Caveness, President of Carpenter Realtors

It is this same dedication that Paradym shows its own customers that keeps Carpenter Realtors satisfied. “We like change, but we don’t like changing vendors. We look for long-term relationships with companies that can change and grow with us, and we have that with our Paradym partner,” David confirmed. The Carpenter team receives attentive customer care and always feels like they are getting the attention they need, while working with a partner that keeps up with the times and adapts its offering to always be at the cutting edge of real estate marketing technology.

If you’re ready to see how Paradym can power your very own set-and-forget social media marketing strategy, schedule a demo today.

Ready to see how Paradym can power your social media marketing strategy?

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